CASE STUDY
The Bench Advisory Group
Turning expertise into a clearer path from attention to action.
The Bench Advisory Group helps business owners and leaders navigate what comes next through practical advice, workshops, and tools built around real-world experience. Kaleido helped strengthen the digital journey around that expertise, connecting landing pages, content, paid promotion, and follow-up into a more focused marketing system.
PROJECT OVERVIEW
Building a Stronger Digital Presence Around an Already Strong Offer
The Bench already had the experience, perspective, and substance behind its work. The opportunity was to make that value easier to understand online and give prospective clients a clearer way to engage with it.
Our work focused on improving how The Bench presented its offers, bringing more of Marco’s personality and expertise into the content, and creating a smoother journey from first impression to registration and follow-up.
Client
The Bench Advisory Group
Industry
Business Advisory & Leadership Development
Scope of Work
Website & Landing Pages · Paid Advertising · Video Content · Brand & Promotional Design · Social Content · Email & Follow-Up · Strategy
Focus
Awareness · Lead Generation · Workshop Promotion · Digital Experience
WHAT WE DO
Turning the Strategy Into a Clearer Customer Journey
We brought The Bench’s landing pages, content, design, paid promotion, and follow-up together into a more connected experience, creating a clearer path from first impression to engagement and helping turn interest into form submissions, preview signups, and a workshop purchase.
Landing Pages
Refined the workshop and free preview experience to make the offer clearer and the next step easier to take.
01
Video & Content
Created content that put Marco, his perspective, and the expertise behind The Bench in front of the audience.
02
Paid Promotion & Follow-Up
Supported the offer with paid advertising and email follow-up designed to build visibility, keep interested prospects engaged, and move them toward the next step.
03
Brand & Promotional Design
Developed branded graphics, business cards, promotional materials, and social creative that gave The Bench a more consistent and professional presence across both digital and physical touchpoints.
04
SELECTED WORK
Bringing the Strategy to Life
A look at the landing pages, promotional creative, and video content developed to help The Bench reach more people and make its offers easier to engage with.
Founder-Led Video
Workshop Promotion
Educational Content
Brand & Promotional Design
READY WHEN YOU ARE
Have a Business Worth Paying Attention to? Let’s Make Sure People Do.
Tell us what you’re building, refining, or trying to grow. We’ll help you turn it into a clearer, stronger marketing presence that moves your business forward.
